ABOUT I DO!
OUR STORY
I Do! was founded on one belief: that weddings deserve a deeply personal touch. Rashida Abuwalla built this company because she saw an industry that was executing events, but missing the people at the centre of them.
Twelve years and hundreds of celebrations later, that belief hasn’t changed. We work closely with every couple learning their story, their values, their vision and we bring it to life with intention and precision.
From intimate gatherings to grand multi-day celebrations, every wedding we create is one of a kind. Because yours should be too.
Every wedding tells a story. We're here to help you tell yours


Founder & Creative Director
I Do! was founded on one belief: that weddings deserve a deeply personal touch. Rashida Abuwalla built this company because she saw an industry that was executing events, but missing the people at the centre of them.
Twelve years and hundreds of celebrations later, that belief hasn’t changed. We work closely with every couple learning their story, their values, their vision and we bring it to life with intention and precision.
From intimate gatherings to grand multi-day celebrations, every wedding we create is one of a kind. Because yours should be too.
"We don't just plan weddings. We take personal responsibility for them."
— RASHIDA ABUWALLA, FOUNDER & CEO
HOW WE WORK
Every couple works directly with Rashida and Alefiya not handed off to a coordinator. We learn what matters to you, what you want your guests to feel, and what will make your wedding unmistakably yours.
From your first brief, we immerse ourselves in your story. We curate a hand-picked team of vendors, design the complete guest journey, and manage every moving part so you never have to.
On the day itself, our team is everywhere it needs to be. You show up. We handle the rest.

MEET THE TEAM
We are a small, intentional team each person chosen for their craft, their care, and the way they show up for the couples we work with.

FOUNDER & CEO

PARTNER

HEAD OF OPERATIONS

PROJECT MANAGER

PROJECT MANAGER
Aligned in values. Thoughtful in approach. Deeply invested in the outcome.
Ready to start planning your
Perfect day?